At Eone, we’ve got a knack for noticing usability problems others might miss. That’s why we’re sharing our insights here in “Everyday Accessibility,” the series where we discuss accessibility in design, from shortcomings to successes.
Let’s talk about a very basic part of our company: our braille business cards!
There are few things that communicate corporate identity more than a business card. It’s often a person’s first impression of who the brand is, what the brand stands for, and what the brand has to offer. But many people don’t realize that communicating an identity goes beyond a nice typeface, logo and color — what about the format of the information on your card? Is it text only? Is that text pretty small? For most business cards, the answer is yes.
But how you present information on your card communicates something about who you think you’ll meet with. When you picture meeting professionals at an event or one-on-one, do you assume they can read the small print on your card? If so, why?
From the very beginning of Eone, we knew that like our watches, our business cards had to be designed inclusively. So our cards feature both printed text and braille together. Just like the Bradley timepiece, our cards can be read by touch or sight so that more people can use them, and in more ways.
There are many ways to put braille on business cards. A number of printing shops offer this service, but you can also do it yourself with a braille embosser. It’s a sort of stamp that presses braille into paper. Put the braille embosser on your list of ‘fun office supplies,’ because once you get started, you might want to braille every piece of paper until your whole office is covered with your name and contact info!
Every Eone team member has their own braille embosser. For us, it’s as second nature as ordering the business cards themselves. And if you’re looking to add braille to your cards at a low cost, and without redesigning a whole new card, a braille embosser is a great option to make the cards you have more accessible.
If you’d rather order cards with braille, we’ve compiled a few resources below, but there are many options for adding accessibility to your business cards and welcoming more people into your work.