Video: Story of the Bradley

When Bradley Snyder awoke in his hospital bed after being struck by an IED explosion while serving in the Navy in Afghanistan, he had what he later called “a difficult realization.” He was blind.

It was not the life he envisioned for himself at age 27. And yet the following summer, Brad impressed his fellow Americans and the world by competing at the 2012 Summer Paralympics in London — and winning. He brought home two Gold Medals and one Silver, proving to us all that you can do anything you put your mind to, regardless of what obstacles might stand in your way.

“I am not going to let my blindness build a brick wall around me,” the Navy Lieutenant said. “I’d give my eyes 100 times again to have the chance to do what I have done, and what I can still do.”

Brad on the block

Brad has inspired us with his determination, his work ethic, and most importantly, his attitude. That’s why we’ve named our first timepiece The Bradley.

At eone, we aim both to inspire and to be inspired. Like Brad, we’ve thought outside the box to come up with an innovative solution to a big problem, one that will make you proud. With its beautiful form and exceptional function, our tactile timepiece accommodates both sighted and visually impaired users equally. It’s accessible to everyone, because telling time shouldn’t require sight.

Through his actions, Brad is breaking the stereotypes and misconceptions people have towards the blind. He has shown that he’s still the same amazing person doing extraordinary things, even while blind. And that’s exactly what eone is looking to accomplish by designing products that are inclusive of everyone: bring us all together to rally around common goals.

If you recognize Brad’s name, that’s likely because he’s been honored in many ways over the last two years. Recently, he served as the honorary torchbearer for the opening ceremony of the 2013 Warrior Games. In this photo of Brad standing alongside Prince Harry, he’s wearing The Bradley!

FB pic-Warrior Games

(Photo credit: CBS Denver. Story:

Thank you, Brad, for serving as our official spokesman, and for helping us bring to life a timepiece that will inspire us all, as you have.

10 thoughts on “Why We Named Our First Timepiece After Brad Snyder

    1. Hi! We’re very glad that you found us! We’re going to update this blog with more stories and guest writers in couple of weeks. So, please stay connected! :)

  1. Comment
    Hi, i’ve enjoyed my Bradley watch since they were first distributed.
    However, on three ocassions, the balls have “jumped” to the wrong time. When it is re-set, it continues to keep good time.
    But why does it jump? Can i send it to be checked? If so where?

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