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News: Product Launch - The Eone Switch - Launching our new collection!


After months of anticipation, October finally arrived. This was it. This was the culmination of over a year of hard work that started with hours of conversations with you, our community to find out what you wanted in your new timepiece. This was followed by a challenging design process by our dedicated team. The designs and prototypes were meticulously tested and tweaked until, on October 15th, we held our breath as we launched our new collection, the Eone Switch. 


The Switch is the timepiece that gives its wearer the freedom to choose their style. It demonstrates how accessibility and freedom of choice can fit together beautifully, in one minimal, sleek design.


A Switch Silver timepiece with a rose gold sunflower ring unattached besides it on a editorial magazine.

The new design retains all best loved features of the Bradley, but with a twist-lock mechanism that allows wearers to change the look of their timepiece by simply switching the Rings. It takes less than a minute and requires no tools. Two Rings in different designs are included in the box so you can choose which look suits your mood or style each day. New rings are planned for release in 2022 so you can build your collection, giving you even more options. Create different looks without the need to buy different watches. This versatility means the Switch is a watch that will stand the test of time.

A wristshot of the Switch all Black timepiece. A male model wearing a muted green linen shirt.

Other improvements have also been incorporated into the Switch including:

Deeper tracks for the minute and hour balls reduce the chance of debris hindering performance.

A new hexagonal case makes telling time faster, through touch or sight.

A subtle taper to the case improved visibility and tactility for better time telling.

The Switch launched on Kickstarter, on October 15th, 2021. We surpassed our target of US$60,000 early in the campaign and we are excited to see the Switch go into production. Now we can’t wait for the Switch to reach the wrists of those who believed in us!

UPDATE: The Switch is now available to purchase on our site. Click here to purchase the silver, rose, or black.


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